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Price tags with 9 and .99: psychology, hypnosis or marketing?
There are two opinions about nines in price tags: some people think it doesn't work, others think it does, although they admit that this approach is unethical. I'll say right off the bat: by "works" I mean "influences the buying decision." But…
How can low-cost airlines sell you tickets for $10/€10?
Many people think that a low-cost airline is a cheap and super-serdy company that saves on food, puts more seats on the plane, and charges for every little thing, including having the whole family sitting next to each other. Of course, the…
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Price tags with 9 and .99: psychology, hypnosis or marketing?
There are two opinions about nines in price tags: some people think it doesn't work, others think it does, although they admit that this approach is unethical. I'll say right off the bat: by "works" I mean "influences the buying decision." But…
How can low-cost airlines sell you tickets for $10/€10?
Many people think that a low-cost airline is a cheap and super-serdy company that saves on food, puts more seats on the plane, and charges for every little thing, including having the whole family sitting next to each other. Of course, the…
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Price tags with 9 and .99: psychology, hypnosis or marketing?
There are two opinions about nines in price tags: some people think it doesn't work, others think it does, although they admit that this approach is unethical. I'll say right off the bat: by "works" I mean "influences the buying decision." But…
How can low-cost airlines sell you tickets for $10/€10?
Many people think that a low-cost airline is a cheap and super-serdy company that saves on food, puts more seats on the plane, and charges for every little thing, including having the whole family sitting next to each other. Of course, the…